Social Media Safeguarding Guide

Social media is a great way for events to interact with parkrunners, share photos, discuss the weekend’s activity, arrange post-run coffees, make announcements and share inspirational stories from so many of the incredibly diverse parkrunners around the UK and the world.

This Social Media Safeguarding Guide is for everyone associated with parkrun: adults and children, volunteers, parkrunners and staff. The purpose of this guide is to provide a recommendation of best practice to all parkrun events (5k and 2k) on the use of social media. Throughout this guide, a ‘young person’ is anyone under the age of 18.

parkrun boasts almost one million followers across social media on Twitter, Facebook and Instagram, and the parkrun social media community is growing by the day. Whilst these technologies provide exciting opportunities, they are accompanied by dangers and potentially negative consequences if abused by others.

Potential risks include cyberbullying, grooming and abuse by online predators, identity theft, and exposure to inappropriate content. Cyberbullying is bullying that happens online, using social media, games and mobile phones; it can be one of the most extreme, menacing forms of bullying as the person being bullied may feel there’s no escape.

There are a growing number of cases in sport where people have used social networking sites as a means of grooming young people or vulnerable adults for sexual abuse. The internet can be an environment where people lower their guard and allow their trust to be more easily gained.

We love social media, but we want everyone to be as safe as possible, so please stick to the guidelines in the document below.

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